03 — Marketing campaigns
Measured in replies, not impressions.
Creators, Meta and Google, run as one system: a creative matrix to test, tracking that counts real orders and calls, and a weekly cut of whatever isn’t earning its budget. Three campaigns, explained in motion.
Marketing — 01
UGC campaigns
Creators briefed, shortlisted and directed. Every video is cut into testable variations and run as paid creative. Winners are scaled weekly.
- We write the brief: hooks, angles, do’s and don’ts.
- We shortlist creators who already speak to your audience.
- Creators shoot. We direct, review and approve every cut.
- Each video becomes six testable variations.
- Published organically and run as paid creative.
- Winners get more budget. Losers get cut. Weekly.
Marketing — 02
Meta Ads
Audiences built from your real customers, a creative matrix instead of one ad, a structure the algorithm can learn from, Conversions API so every purchase counts, and weekly scaling of whatever wins.
- Audiences built from your customers, not guesses.
- A creative matrix, not a single ad.
- A structure the algorithm can actually learn from.
- Pixel plus Conversions API, so every purchase is counted.
- Out of learning fast, spend kept stable.
- Scale what works. Weekly reporting in plain numbers.
Marketing — 03
Google Ads
Be the answer when people are already searching. Keywords grouped by intent with a negative list, responsive ads, landing pages that keep the promise, calls, forms and orders tracked, and smart bidding against real targets.
- Be the answer when they’re already searching.
- Keywords grouped by intent, and a negative list that saves money.
- Responsive ads with headlines that actually read well.
- The landing page says what the ad promised.
- Calls, forms and orders tracked as conversions.
- Smart bidding against real targets. A one-page report every month.
What we run
Every channel reports in the same three numbers: cost per lead, cost per order, return on spend.
- UGC and creator campaigns
- Meta Ads
- Google Search and Shopping
- Creative matrices
- Landing pages that match the ad
- Conversion tracking
- Weekly cuts and reporting
- Email follow-up flows